SMDC with the support of the Lebanon Enterprise Development (LED) project funded by USAID cordially invites you to:
The importance of Intellectual Property
for startups and SME’s
While many entrepreneurs/SME’s or even well-established companies undermine or dismiss the importance of protecting their Intellectual Property (IP), here is a call to focus on the IP rights that arise from their ideas/brands.
When entrepreneurs / SME’s recognize their IP rights, protect them, exploit them, and enforce them properly, they will gain a competitive advantage.
This webinar will cover:
- Know the IP types available
- Analyze your competitive advantage and barriers to entry
- Consider IP protection as essential
- Conduct sufficient research
- Pay attention to the business name
- Define resources
- Have the idea legally protectable
- Know how to legally enforce IP rights
- Open Q&A
Who Should Attend:
- SMEs & Business Owners
- Franchisors & Franchisees
- University Professors & Students
- Marketing Managers
- Executive Managers
The key speaker:
Amal Abdallah is a partner and country manager at Saba Intellectual Property. She has 23 years of experience in various industries with a focus on Intellectual Property: trademarks, designs, copyrights, patents, domain names, franchising, licensing, and negotiations and has a proven track record in providing strategic and transactional expertise as well as IP management of local and regional operations and business expansion management.
Amal is an IP expert helping IP holders to set and implement the best strategy to protect their IP rights. Amal has delivered many trainings and talks about innovation and intellectual property. She has supported startups, entrepreneurs and SME’s by providing consultancy on brand and innovation strategy, strategic portfolio development, commercialization and alignment of intellectual property objectives.
She is an active member of various IP communities including APPIMAF, INTA, ECTA, and others.
Course Fees: FREE – Complimentary
Venue: ONLINE ZOOM
Date: Thursday May 27th, 2021 at 4:00 pm Beirut Time.